Maneridge

Maneridge is a retreat shaped by rhythm - of land, horse, and rider. Rooted in the Snowy Mountains, the brand is defined by stillness, restraint, and an intimate connection to place. Every element is considered. Nothing is hurried. Nothing is excessive. The visual identity draws from the natural palette of the terrain itself - weathered timber, wool, leather, frost-light mornings and long shadows at dusk. The result is a brand world that feels tactile and lived-in, where luxury is expressed through material honesty and quiet detail rather than polish or performance.

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Maneridge is not about instruction or spectacle. It is about presence. About the unspoken language between horse and rider, and the restorative power of slowing down enough to feel it. Alongside the brand identity, we developed a suite of generative AI visuals to extend the Maneridge world across digital touchpoints. Each image was art-directed to feel observational rather than staged - atmospheric, textural, and grounded in reality. The visuals act as fragments of the experience: a folded wool blanket, a hand on leather, breath in cold air, a moment shared rather than shown.

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Together, the brand and visual system position Maneridge as a retreat for those who value depth over display - a place where luxury is quiet, connection is instinctive, and the experience lingers long after departure.

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scope of work

BRANDING // GENERATIVE AI VISUALS