Atlas&Co.

For Atlas & Co., we developed a refined brand identity rooted in considered luxury travel, discretion, and access. The visual direction draws from Mediterranean light, natural textures, and a calm editorial aesthetic, creating a brand world that feels tactile, restrained, and quietly confident. Every creative decision was guided by the Atlas & Co. philosophy: travel that is curated with intention, and luxury expressed through simplicity rather than excess.

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Alongside the brand identity, we created a suite of generative AI visuals designed to extend the Atlas & Co. world across digital touchpoints. These assets were art-directed to reflect the brand’s tone - minimal, atmospheric, and sensory - allowing the visuals to feel cohesive, elevated, and timeless. The result is a luxury travel brand presence that feels established and distinctive, built to resonate with discerning travellers seeking bespoke, high-end travel planning.

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scope of work

BRANDING // GENERATIVE AI VISUALS