Scoop Ice Cream

For Scoop, we crafted a full brand world—creamy pastels, bold-yet-playful typography, and packaging that feels editorial, not novelty. We paired this with a social content system designed for craving-inducing consistency: layered shot lists, caption frameworks, and story templates that keep the feed fresh and flavour-forward.

To scale visuals without compromising the look, we built a bespoke library of generative-AI “stock” imagery & videography that matches Scoop’s art direction—think tactile textures, glossy drips, and macro details—ready to mix into campaigns, ads, and seasonal launches. The result is a cohesive identity that shows up everywhere: on pack, on grid, and across every touchpoint, always smooth as… well, a perfect scoop.

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scope of work

branding // social media campaign // generative ai stock

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