Scoop Ice Cream
​Brand Strategy · Logo Design · Colour Palette · Typography · Tone of Voice ·
Brand Guidelines · Social Templates · Collateral Design
Valetta House is a high-end countryside hotel and spa — a place where English tradition meets modern refinement. When they came to us at JUDE, the brief was to breathe elegance into every touchpoint, from the embroidered linens to the handwritten welcome notes. We developed a visual identity that honours the estate’s timeless beauty while crafting a guest experience steeped in stillness, softness, and seasonal charm. From the bespoke monogram crest to the embroidered in-room details, every brand moment was designed to feel like a quiet exhale.
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